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In Search of Sponsors For Racing Lawn Mowers

In most types of contests, you have the opportunity to raise money to help you achieve your goal of being a winner. You don’t win because you raised money, but the more money you raise, the more you can invest in improving your talents, hard work and determination. This article contains some tips for picking a sponsor that will help you get to the finish line.

Marketing experts are always looking for opportunities to promote their products. Just check out your favorite televised racing events. You’ll see business signs affixed to anything that moves, even people. The products being promoted will be anything you can imagine, from soft drinks to hard drinks to tools. There are even promotions for new movie releases and musicians.

 

Now that racing lawnmowers is an accepted sport on a national level, your chances of getting a sponsorship are the best ever. From the perspective of a marketing expert, a racing lawn mower is an advertisement for a racing car. Co-sell products are an all-around winner. The sponsor moves more merchandise, and you move the mower to the winner’s circle.

 

Before you start looking for sponsors, you should create a portfolio, one that looks very professional. Don’t worry, this is nothing more than a list of your past racing events and future events. Consider including a few photos of you, your team, and your racing mower.

 

Your photos should showcase a team of well-groomed professionals. A “uniform” of dirty lawnmowers, torn jeans and T-shirts is unlikely to be the image a major sponsor wishes to present to clients. Wearing your team uniform or matching t-shirt will bring you an amazing amount of attention. This will clearly show the sponsor that he is working with a professional team and it will become a symbol of pride for his company.

 

Create a financial plan. Marketing professionals want to understand how their sponsorship contributions are being used. Displays all your operating costs such as engines, parts, tools, labor, travel, gasoline, meals and hotels.

 

Consider making a postcard to hand out to fans at the race. The postcard will also show your commitment to the sport and promote yourself and your sponsors. You can make one of your computers for pennies. Include a professional team picture on the front and stats and specs or a game schedule on the back.

 

This is standard sales work; so don’t lose heart when your request is denied. Keep smiling and move on to your next potential sponsor. Start with smaller sponsors; finding one large company to cover the entire cost is harder than finding several small sponsors who share the cost.

 

Congratulations, you have found a sponsor. Do you think your work is done? No, now you have to keep promoting the sport and your sponsors to maintain your sponsorship and continue to provide monetary support. Keep your sponsors updated on the status of your season by sending an email with race results. Sponsor some famous postcards with schedules for you to distribute to his staff. Most importantly, present a copy of the first winning contest photo with the sponsor’s logo for all to see.

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