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Benefits of Hosting World Cup Soccer

The FIFA World Cup is an amazing international competition that takes place every four years. Fans from all over the world come to the host country, bringing their colour, passion, energy and culture. The World Games is a great tribute to the host nation, and the event holds great promise for injecting millions of dollars into global broadcasting, tourism and the economy.

FIFA, the governing body for international football, requires host countries to follow detailed rules and regulations, including security, transport, accommodation, training facilities, opening and closing ceremonies, marketing, promotions, ticketing, insurance and other administrative matters.

Is the financial risk of hosting such an event worthwhile? Infrastructure issues such as airports, roads, stadiums and public transport to host such events are often one of the main complications. When Athens hosted the Olympics in 2004, its budget increased from $1.6 billion to $16 billion; Beijing increased from $1.6 billion to about $40 billion in 2008. The cost of the London 2012 Olympics has soared from $5 billion to about $20 billion. South Africa has so far spent an estimated US$5 billion and FIFA US$1.1 billion leading up to the 2010 World Cup.

Hosting a FIFA tournament could pump millions of dollars from tourists into small businesses, hotels, restaurants, souvenir shops, tourism and transportation. However, the costs associated with the massive tourist influx are security for fans and all teams, counter-terrorism activities, maintaining racial sensitization, and purchasing and installing high-tech surveillance equipment.

Failure to realize revenue from Olympic ticket sales would be detrimental to the host country as it could take years to recoup the cost of staging such a global event. History will make or break the staging of the FIFA Championship. The global exposure of this world event will likely benefit the host country and its local suppliers/industry for years to come.

A study by an American economist of the host country’s historical experience since 1954 showed that economic growth in 7 out of 13 events since 1954 was slower in the two years preceding the World Cup year. On the other hand, nine of the 13 host countries since 1954 showed faster economic growth in the two years following the tournament.

What the FIFA World Cup does is bring the world together through a competition that fosters cross-cultural interaction and international understanding. In a world plagued by war, racism and religious intolerance, the FIFA World Cup promotes universal brotherhood whose benefits to humanity cannot be quantified.

Some 6 billion people watch the Olympics, but that pales in comparison to the estimated 26 billion people who watch the FIFA World Cup.

South Africa will host the 2010 FIFA World Cup from June to July. The next FIFA World Cup will be held in June-July 2014 in Brazil, a former world champion in 1958, 1962, 1970, 1994 and 2002.

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