Current Trends In The Future Of Sports And Entertainment Marketing.Org What Will Be the Future Scope of Digital Marketing in India in 2018?

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What Will Be the Future Scope of Digital Marketing in India in 2018?

Digital marketing in India seems to be on the cusp of a revolution. The massive growth in smartphone usage, easy access to the internet via smartphones and other devices, the increasing use of social media via mobile and the increasing use of online shopping portals indicate that the time is right for online marketing avenues to become a serious contender. traditional marketing channels in India.

People here have already shown that they have an appetite for online shopping even if they are unable to hold and touch the product while shopping. This marks a change in mindset. This change is evident in another dimension. That’s the entertainment dimension. People now spend more time on social media, WhatsApp, blogs, forums, etc., compared to print and television media. Let’s go through some of the future scope and future of digital marketing in India in 2018.

Interactive platforms are becoming popular

What has really revolutionized the landscape of marketing opportunities is the interactivity of various social media platforms, blogs, forums, etc. People can now express their opinions, feelings, emotions and problems through Facebook, Twitter, blogs etc. There are forums where you can post your grievances, complaints or problems and you can get answers or solutions from different forum users from around the world as well as from India.

These platforms really give vent to the suppressed feelings, emotions or problems of the common public. People are now increasingly discussing their problems on these forums and blogs. Online retailers have a great opportunity here. By making smart use of Facebook, Twitter, Instagram, etc., online marketers can get a bird’s eye view of emerging trends in consumer goods and services. Therefore, interactive platforms like various forums, blogs, etc. on the verge of a big jump in the coming year. Digital Marketing Trends 2018 will highlight all the important aspects of the digital marketing industry.

Video content is growing by leaps and bounds

Use of 4G mobile network, video streaming, etc. make it easy to play videos on your smartphone and tablet in India. At the same time, cheap data packages allow even low-end users to view video content, television soaps, movies, sports, etc. in their handheld devices. This is revolutionizing the world of video content, and digital marketers clearly have an ocean of opportunity here.

There has always been a pent-up hunger for video content. An enabling script adds a complement to this. Moreover, the integration of video content with social networks amplifies the power of video. The next generation of people are engaging with video content like never before and sharing, liking and commenting on those videos. This has created a huge opportunity for video content creators.

A regional language helps in winning positions in different provinces

India is a country of unity in diversity. There are different languages ​​spoken in different provinces of India. Any one-size-fits-all solution for video, written or other content or application does not attract a large audience in India. Requires content and apps in different regional languages. Audiences want solutions, forums, blogs and content in their own language. This has really added to regional language apps, forums, sites and blogs. This is a good opportunity for digital marketers to communicate with potential customers in the regional language and launch products targeting different regional language niches.

Most people prefer personalized content

A survey report on the Indian market highlighted the fact that over 75% of consumers surveyed prefer personalized digital content. This indicates a rapid transformation in online consumer behavior that has the potential to introduce new dynamics in online marketing. There is now huge potential in personalized content delivery that can tell a unique story about each consumer based on their online behavior on social media, blogs and elsewhere. Actual images have been shown to generate twice as much interest as generalized images. Thus, personal visual content will be the future of content delivery in 2018. This trend brings with it the space for personalized production and delivery of digital content.

Native ads are increasing

Interrupting ads are annoying. These ads are mostly irrelevant to the content the user is engaging with. Out-of-context ads and pop-ups frustrate the viewer and may even force them to close the content. Native ads, on the other hand, display their content in a quiet and non-distracting way. The most attractive feature of this type of advertisement is that it blends in with the environment or content that the user is most engaged or comfortable with. They combine in such an unobtrusive way that users sometimes don’t even notice the ad or content as a separate entity. This helps garner many more clicks or pageviews compared to distracting inline, banner or other ads. So designing native ads is the way to go in future Indian internet marketing efforts.

The future

According to industry estimates, online marketing is worth $68 million. With all other industries they underperform; this industry is growing at a rate of knots. What is striking in this regard is that there is no saturation in terms of growth as far as this industry is concerned. The digital marketing industry in India will not cross billions by 2020 as online competition has become one of the main reasons to showcase your product significantly.

The concept of internet marketing is huge. Businesses cannot afford to ignore it because the future is here. From an individual perspective, career prospects look bright. The balance is tipped towards this form of marketing. It has left print media far behind in terms of scope and size.

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