Current Trends In The Future Of Sports And Entertainment Marketing.Org Using Podcasts to Promote Your Site, Pt. I

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Using Podcasts to Promote Your Site, Pt. I

Call it the new underground radio, or perhaps the next step in future media, but “podcasting” has almost taken over the internet. Offering Web users a new dimension in getting news, fringe entertainment, and music from up-and-coming and/or established artists, the podcast is another way the Internet is expanding its interactivity. We can do more than see, hear, and listen…and get introduced to new ideas and cultures that miss the mainstream.

Simply defined, a “podcast” is an audio clip, a miniature radio program that focuses on a topic such as travel, art, news, sports, or anything of interest. The term comes from a combination of “broadcast” and “iPod”, as these short clips are primarily downloaded for use on iPods and portable MP3 players. Clips can be anywhere from five to twenty minutes long to allow for easy downloading, and can be found on specific podcast websites or through specialized portals such as Libsyn, which host podcasting communities. Web users interested in listening to podcasts can use a specialized search engine such as Odeo or iTunes to find the thousands currently available.

For website owners, authors, musicians and others interested in a unique method of outreach, a podcast can be a valuable marketing tool. Whether you’re selling a book by reading an excerpt or reporting on a favorite travel destination, adding a podcast to your existing website can help you increase traffic to your site, which in turn can increase your visibility and business. There are countless benefits to offering podcasts to existing users and potential new visitors who enjoy this new technology.

Podcasts are cheap to produce! If you think you need to rent a recording studio to make a regular podcast, think again. All you really need is a computer, some good recording software, a microphone, a good voice and a willingness to have a little fun. A quick Internet search will point you to recommended programs, especially freeware and/or shareware that work well until you’re able to spend some money for more sophisticated production. If you find yourself running out of podcasts to save storage on your computer, simply burn the MP3 files to CDs and go!

Podcasts expand your audience! As you begin to build a podcast archive, you increase the likelihood that your website will be found through search. Also, a podcast allows your site to be listed on specialized search portals dedicated to audio-enhanced sites, thus increasing the popularity of your link. Say you’re a mystery writer and introduce a podcast about your novels and the mystery genre in general. A podcast listener searching for that particular topic may find you through your podcast, but may not find you any other way. With a podcast, you open your door to a possible reader, and maybe others who may not be into the mystery, but might change their minds after hearing your show!

Podcasts introduce a new level of convenience! Podcasts offer a new dimension to your website, a personalization unmatched by the written word. When you provide a voice that accompanies the content of your website, you enhance the style of your website, drawing visitors to the “real” person behind the website. The concept, of course, is not new. During his presidential administration, Franklin Roosevelt addressed the nation through radio “fireside talks”, which were very effective in increasing public awareness and support. The broadcasts helped reinforce the president’s likable personality, which buoyed the nation’s spirits during the war.

Now, chances are your podcast isn’t going to be designed to rally the troops to victory. But offering this option to website visitors can attract people to the image you project, and in turn help sell your books, music and services.

Podcasts give you a voice! With a podcast, you can reinvent yourself. Do you run a restaurant review website? You can host “The Phantom Dining Booth”, a secret restaurant that reports daily specials around town. If you write romance, you can tout your works and become the new Mary Hart, offering irreverent news and gossip about the romance publishing industry. Serious or playful, using podcasts gives your website a unique voice that you can work to your advantage.

Once you’ve made the decision to record a podcast, the fun part comes, actually creating it. In the second part of this article, we will go through the procedures for creating, uploading and promoting a podcast.

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