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E-Mail Marketing For Tennis Clubs

No, email marketing is not dead!

And I’ll show you why in a moment.

Actually.

All businesses and tennis clubs should use this powerful method to market, grow and maintain contact with their customers or members.

The best part is the ROI.

Today, it costs next to nothing to use an autoresponder, and the returns for your club will be off the charts.

Here is a blueprint of what your club’s sales funnel can and should look like.

On The Front-End.

Use direct response marketing to offer a free sample lesson to potential clients.

What your staff needs to do is get their contact information and add them to your mailing list on their first visit (make sure you ask too).

If they don’t, none of this will work.

Back-end.

Use email marketing to follow up on all leads and members the next day.

Treat them like people when you do this.

Share freebies and come up with creative ways to bring them into the club during the week.

I’m thinking.

Free dinners and free gifts are a great idea.

And always use telemarketing as a follow-up to your email marketing.

Your referral system.

This is where you send an email and ask your members to give you 3 names of people who might be interested in joining your club.

I would offer a referral reward to encourage them to do this as it seems to work every time.

Also.

Make this referral reward WORTH their time and effort.

Think about it… you can afford to lose money on the front-end because you’ll get 3-life members on the back-end if you serve them right!

So don’t be cheap with your rewards.

Then reward with a personal thank you note.

The last way to use email marketing for your club is to…

Affiliate marketing.

“This is when you get a commission for introducing a product or service to your members from another company.”

I would only target companies with great products and services and also negotiate the commission.

It’s actually better to help them set up an affiliate program and then become theirs Great Affiliate.

This way.

It becomes a win-win situation for both your club and them.

Use this sales funnel as a guide, then focus on updating each segment of your funnel until you’ve fine-tuned the “Tennis Club Cash Machine.”

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