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Who Is Superdry and What Is a Superdry Backpack?

The Superdry label quickly became a very popular brand name in the United States for its classic casual and stylishly unique clothing. Based on a mixture of laid-back, Americana retro and faux-Japanese uniqueness, the Superdry image stands out from the competition in the fashion industry and sets new trends along the way. Thanks to their strong support in London, their reach has grown beyond any limits that chief executive Julian Dunkerton thought possible, who launched the label with one of his own. While their steady but rapid rise to supremacy is largely due to their British roots, it was an American footballer who put them on the fast track to global stardom and they haven’t played since.

History at a Glance

Shortly after Dunkerton returned to London from Tokyo in late 2003, during a late-night binge with friend and colleague James Holder, the Superdry concept was born, a continuation of Dunkerton’s earlier and successful first product, Cult Clothing. He took fresh inspiration from the rich cultures of the East and admired their great attention to detail as well as their unique writing skills, so much so that he wanted to incorporate them directly into his fashion practice. With the help of Holder and his wealthy company, their stores began in Providence, a small college in England, where they prospered almost immediately.

The Superdry brand, along with 77Breed and Surf Co California, form the main brand label that is part of SuperGroup, which founded Cult Clothing in 1985 by Julian Dunkerton. SuperGroup is backed by the success of the Superdry label, which leads all brands in terms of retail sales, although they have not run a formal advertising campaign. Dunkerton expressed his marketing strategy for the brand early on, commenting informally that retail prices would be set at a minimum threshold to capture profits for all apparel rather than his competitors jacking up prices to maximize revenue . He wants to present high-quality products to the public with sincerity and affordable prices.

in the media

The biggest moment for Superdry and their bandmates was when world famous footballer and pop icon David Beckham wore the hugely popular best selling ‘Osaka-6’ on his 2005 calendar Designer T-shirts. This piqued Dunkerton’s interest enough for Beckham to give Beckham a “Brad” leather jacket, which he was photographed stepping out of Mr. Chows in Beverly Hills, a cool , crisp November evening. When the photo appeared in People magazine later that year, sales of the sky jacket skyrocketed.

The label quickly landed on the big screen’s “A” list after that, as celebrities ranging from Kate Moss to Jude Law donned a range of Superdry clothing and footwear in full support. But as critics say, celebrity makeovers are nothing more than a facade for real genius, the essence of a truly attractive brand phenomenon created by lead designer James Holder himself. Known for jokingly bragging about scrawling the designs of the first few Osaka T-shirts on the back of a bar beer mat, Holder’s ethics in his designs allow him to transform everyday clothing and accessories like jeans, jackets, glasses, into virtual reality, Retro classic.

Superdry Backpacks and Superdry Bags

As Superdry has ventured into different fashion categories with accessories such as sunglasses and jewelry, their sights have recently shifted to unique unisex bags and backpacks for travel and outdoor sports. Superdry makes functionally balanced bags for an eclectic range of activities to suit anyone on the go. Here is a brief list of some Superdry backpacks and bags:

• Combining rugged outdoorsy features with high school artistry in style and attitude, the Superdry backpack collection offers a wide range of traditional outdoor hiking packs with all the charm and authenticity of the seasoned world traveler.

• Superdry laptop bags and laptop pouches offer a stylish and secure alternative to carrying your hardware to school or the office in a number of versatile and functional ways. One is completely weatherproof, while the other is crafted from beautiful full-grain leather for a sharp, stylish look that’s sure to be the envy of your co-workers.

• The Gymnasium pack embodies all the hallmarks and characteristics of the name, and looks just as it sounds. Made from a polyester blend, it’s completely sweatproof and easy to care for, while still being big enough to bring home all those new muscles from your last workout.

• Motorcycle messenger bags are another reason I love these bags so much. Their name paints a replica of their function, as this bag is perfect for the alley of the biker type, with an adjustable shoulder strap, belt buckle fasteners, and four large exterior pockets.

• The Weekender Bag features sophisticated leather trim and leather handles, not to mention the adjustable, removable shoulder strap, so you can get out the door faster than you can say “vacation.” You can pack for the weekend, or use its large interior compartment and three exterior compartments.

Superdry backpacks are making a real impact on the market as these bags are becoming more and more popular every day. They’ve made a larger collection with the same genuine variety, and they’re all worth a look as they’re sure to fit your everyday mold or routine. Do not overlook these handbags as they are lightweight and made of high-quality materials. The only caveat is that some of these bags can be a bit pricey, which is unusual for them. However, if quality is on your list, they have a backpack or bag for you. As Superdry continues to dominate their industry, you can rest assured that their product line is here to stay.

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