After Sports Magazines Give Cover-Story Attention To The Outstanding Performance 5 Tips on Getting Your Brand Out There

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5 Tips on Getting Your Brand Out There

In this age of rapidly advancing technology and expanding resources, it’s easier than ever to make your business name or brand famous. With so many opportunities for promotion, you can generate interest and sales through brand awareness campaigns. A brand awareness campaign is all about exposing your business name and/or logo to the right target audience. Here are some tips on how to do this:

1. Sponsorship – Sponsoring events such as conferences, sporting events or local community fundraisers are great ways to get your brand out there. It starts with choosing the right event for your business. Conferences are suitable for a wide range of industries and will provide the perfect target audience. It doesn’t help that a local butcher sponsors a big convention; instead, it would benefit more from a local sports game or school fundraiser. Sponsorships not only bring exposure to your brand, but also positive and generous associations with your company name.

2. Loyalty campaign – Loyalty programs reward customers who keep coming back to your business, and they work hard to make sure they keep coming back. You’ll often see specials and discounts for new customers, but nothing for the ones who made your business a success. Treating loyal customers well will make them feel valued and increase word of mouth advertising.

3. Promotional products – Promotional products are a very cost-effective way to build brand awareness. Promotional items are a one-time investment. If you choose your projects well, you can guarantee daily and long-term exposure. Simple items like pens and bags will ensure your brand is seen by your customers or potential customers on a daily basis as these items are things we use every day. Investing in high-quality and slightly more expensive items such as hats, clothing, and umbrellas will help promote your brand in the long-term, as wearers will hold on to these items and use them year-round.

4. Social Networking – Social networking sites like Twitter, Facebook and LinkedIn are the newest way for businesses to reach their target market. By working with an expert in the field, you can ensure that the right people see your brand name as they browse the web. Social networking can be very specific and effective in promoting your brand.

5. Press release – Press releases can be a cost-effective way to promote your brand. Subtly manipulating social or newsworthy topics can be featured in local or national newspapers and magazines. If you don’t have the resources to write a press release in-house, there are many freelancers and PR firms that specialize in this type of writing. Press releases come with free exposure, in addition to the cost of writing the article. Press releases cost much less than advertisements in the same publication and work with more subtlety, sure to grab the attention of local or national readers.

Whether you choose to invest in promoted products, loyalty programs or social networking, there are many cost-effective ways to promote your brand.

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