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Why Promotional Beer Koozies Are Effective Marketing Tools

In the world of marketing tools, there can be countless items that can be used to promote your company name. From t-shirts to pens, pencils, shot glasses, coffee mugs, and everything in between, it’s hard to think of anything you can’t use to market your business. When it comes to marketing tools, it’s important that the products you choose are ones that people actually want to own and will use. For example, a very effective marketing tool is the promotion of beer koozies. If you love beer, you probably know all about beer koozies and how great it is to drink whether you’re at home or at your local football stadium.

If you don’t know what they are, can coolers are basically portable beer racks that help keep beer cold and prevent condensation on your hands. Beer koozies are specially designed for beer cans and bottles, making handling wet cans and bottles easier and more convenient. With beer mugs, your company name, logo and even website address can be printed on them for direct marketing.

Here are five reasons why promotional can coolers can prove to be an effective marketing tool for all types of businesses:

1. They are useful -Having access to marketing tools that can last a long time is a plus for any business. With promotional can coolers, you can expect customers to use them for months or even years, as they are known to not only last, but in many different locations for years. Beer koozies are a permanent marketing tool, so to speak, because they think

2. They are popular— It is always ideal to use popular marketing tools. Promotional beer koozies are popular because they are available anytime and anywhere. Since so many people use them, you’re more likely to market your business name to a wider group of people. The more people who are exposed to your business name, the better your chances of gaining new clients and leads.

3. They are different—— Despite the popularity of can coolers in today’s society, you rarely see companies using them as an advertising tool. Often can coolers are custom made for sports teams, but as a marketing tool you will of course want to have your company name and/or logo on them.

4. They can be customized- In today’s world, having customizable marketing tools is essential. You can pull out a pen with a business card attached and expect to get new clients. Instead, focus on using marketing tools that personalize the product itself, such as beer mugs. This way customers don’t have to worry about hunting around for your business card. Instead, all they have to do is look at a can cooler.

5. They are cheap – Today, companies allow you to buy promotional beer koozies in bulk, which means that even small local businesses can use beer koozies as their marketing tool.

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